FAQ's
Q. I'm starting a new business.
How can Insignia Graphics help me?
A. Starting a business can be a demanding
task. It's easy to get overwhelmed when putting together
all the parts of a successful brand identity. Insignia Graphics
specializes in helping startups, entrepreneurs and small
businesses develop customized, high-quality corporate identities
and branding. Working with a one-stop-studio
such as Insignia Graphics allows you to
keep your message and identity consistent and will save
you the hassle of overseeing multiple vendors.
Q. What is visual marketing?
A. Simply put, visual marketing is all
of the creative and visual materials used to advertise,
promote, market or sell your product, service, or message
to a targeted audience.
Q. What goes into designing
my logo?
A. With logos you get what you pay for.
You may think that a costly logo may seem like a waste of
money when you are first starting out in business, but consider
all the things it will be placed on and all the people who
will see it. Your logo will represent your business on business
cards, stationery, website, flyers and all of your visual
marketing materials. If done porly then it won't do its
job. Learn more about Insignia
Graphics’ logo design steps.
Q. What do you charge for
your services?
A. This is a difficult question to answer because every
project is different and unique. Prices depend on a number
of different variants— overall size of the finished
project, number of items needed, will print-ready files
be provided? These are just a few of the question that need
to be answered before pricing can be determined. If you
would like us to price out a job for you, give us a call
today.
Q. What types of graphic design
services do you provide?
• Our types of graphic design
services include but not limited to:
Q. What is a vector image?
What is a raster image?
A. Vector images are created with a series
of lines and curves. These type of graphics are typically
used for die-cutting or CAD cutting. The lines and curves
use a mathematical formula, through the help of image software
like Adobe Illustrator, which allows scaling without loss
of image quality. Typical vector formats include EPS, WMF,
AI, CDR, DXF, SVG, and PLT.
Raster images are created using a
series of dots or pixels and are typically used for printing.
Each pixel is given a value based on the RGB color system
and created for use on a digital display. These low resolution
images are perfect for use on web pages, due to size, and
will often come in these formats: JPG, PNG, GIF, BMP, and
TIFF. The resolution for images like these is expressed
in DPI or dots per inch.
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